Stating a Case for Vision Statements

by Cathy Miller on January 6, 2014

Vision-small iconDo you view a vision statement as a silly exercise?

What purpose could it possibly serve?

In Part 1 of the 10-Part Marketing Plan Process, I’ll see if I can make a believer out of you.

Vision Defined

Your vision statement identifies what you want your business to be. It combines your hopes and passion with a dream destination.

If you don’t know where you’re going, how will you get there?

 Does Your Vision Statement Reflect Your Dream  shares the following.

  • Benefits of a vision statement
  • Questions for consideration
  • Examples of vision statements for well-known companies

In my goal to simplify the 10-Part Marketing Plan, I developed the following SlideShare presentation. I hope it helps you discover your own kind of success.

Let me know in Comments what you think.

You can also use the sign-up box in the sidebar to receive updates.

Your Vision to Success: Capturing the Dream

BigStock Photo Credit

View where it started with the Infographic: 10-Part Marketing Plan Process

Part 2 I.D. Your Killer Client

Part 3: Beating Blind Hog Objectives

Part 4: A Simple Marketing Plan Budget Guide

Part 5: Infographic: Choosing Your Marketing Communication Channel


Helping you Keep it simple, clear & uniquely yours – contact me for help with your business writing needs.



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