Do you remember your first hero? Maybe it was your Dad – or Mom Your brother – or sister Or a favorite teacher Remember how great you felt when you did something to make your hero proud? If you want to be a better writer – Write like your hero’s watching. Hero Hall of Fame [...]
Why is simple so hard? Because we make it that way. The story goes that the originator of the K.I.S.S. (Keep It Simple Stupid) principle was an engineer for Lockheed and creator of spy planes. It does not take an engineering mind to understand the simple principle. Simple in Your Own Mind I admit I [...]
A recent online article in Inc., Why is Business Writing So Awful? received plenty of notice in the social media world. The author, Jason Fried, takes issue with the overworked, descriptive words used in business writing. Some of his examples may be on your Top 10 Worst list – value-added, full service solution. Business writing can certainly fall into [...]
One of the themes of this blog is – Keep it simple. Pardon the pun – it sounds simple, but what is simple to one person may not be to another. Unless you plan to write bills for the U.S. House or Senate, simple communication serves you and your customer best. Here are just a [...]
