Remember the Point of Your Business – Your Customers

Nothing like a global pandemic to change your perspective on your business and your customers. Have you lost business? Even long-time customers? Or, as they say in Shark Tank, did you pivot to ride out the pandemic tsunami? It is easy to panic but if you remember the...

There Goes Facebook Thinking For You Again

We had this discussion before. Why do creators of social media platforms think they know what you want better than you do? Is it job security for programmers? Is that why the changes never stop? Or is it innovation on crack? Once again, Facebook made some major...

Super Simple Facebook SSL Feature

There are computer geeks. Then there are word geeks – like me. Did you know SSL was short for Secure Sockets Layer? I didn’t either – I got the secure part, but sockets? Trust me, you wouldn’t want me anywhere near computer sockets Facebook...

Do You Have a Facebook Hang-up?

If social media overwhelms, Facebook is the giant steamroller. Everywhere you go, someone is talking, writing, complaining about Facebook. Why are we all so hung up on Facebook? Friend or Foe? The only reason I signed up was for my business. Yet, I have done very...

The Social Media Fantasy: Be Yourself

It is the social media mantra – be yourself! But, are you really succeeding at that or are you just following the crowd? I recognized a long time ago that my resistance to doing something just because everyone else is stems from being the middle child of seven....