Remember the Point of Your Business – Your Customers

Nothing like a global pandemic to change your perspective on your business and your customers. Have you lost business? Even long-time customers? Or, as they say in Shark Tank, did you pivot to ride out the pandemic tsunami? It is easy to panic but if you remember the...

Is the Report of Email Death an Exaggeration?

Do you wonder what email did to the universe to have so many predicting its death? Year after year after year. Perhaps it’s all the bad emails that have so many attempting to hasten its demise. Yet, email is alive and thriving – especially in the business arena. Email...

Why RSS Versus Email Says Don’t Assume Too Much

When you find a blog you like, which do you do? RSS or Email subscription? Do you have a choice? The answers to those questions warn us of the danger of assuming too much. Simple Assumptions For some, setting up blogs and how readers subscribe may fall into false...

Is New New Email-Social Media Report Life-Changing?

No, that is not a typo in the heading. It’s a play on the recently released report, The New New Inbox – How Email and Social Media Change Our Lives. The report captures feedback regarding the effect of email and social media. 1,000 business professionals...