5 Questions Customers Ask That You Need To Answer

Customers have 5 basic questions they want answered: What problem will this solve? Why do I need this? What’s different about this? How do I know this will work? What do I need to do? I use these five questions in a reality check for business writing. 1. What Problem Will This Solve? When it [...]

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Shouldn’t Change Start With Customers?

Two recent changes in social media world had me thinking, “Did you even ask your customers?” Don’t Tick Off 3-Day Walkers The first took place on Facebook. I am participating in my 7th Susan G. Komen, 3-Day, 60-mile Walk for Breast Cancer. I have to raise at least $2,300 to qualify to walk. I added [...]

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