On August 9, 2010, In Business Communication, by Cathy
Customers have 5 basic questions they want answered: What problem will this solve? Why do I need this? What’s different about this? How do I know this will work? What do I need to do? I use these five questions in a reality check for business writing. 1. What Problem Will This Solve? When it [...]
On July 22, 2010, In Business Communication, by Cathy
Two recent changes in social media world had me thinking, “Did you even ask your customers?” Don’t Tick Off 3-Day Walkers The first took place on Facebook. I am participating in my 7th Susan G. Komen, 3-Day, 60-mile Walk for Breast Cancer. I have to raise at least $2,300 to qualify to walk. I added [...]
