Before you pop the bubbly and start singing Auld Lang Syne – Do you reflect on the closing year? Or are you someone who looks forward to the New Year? Or do you do a bit of both? This is the time businesses – small and large – review and plan. Now is a good [...]
To paraphrase Merriam-Webster, communication is an exchange of information. At times; however, businesses put the communication cart before the horse. The Communication Journey The horse leads the cart. Imagine the horse as business communication to customers and the cart contains your product or service. You developed that product or service by finding out what your [...]
One of the themes of this blog is – Keep it simple. Pardon the pun – it sounds simple, but what is simple to one person may not be to another. Unless you plan to write bills for the U.S. House or Senate, simple communication serves you and your customer best. Here are just a [...]
