Avoiding Social Media Oops

Have you ever sent an email that you later wish you didn’t? I think we have all done that. Remember when your attempts for Recall failed, bringing even more attention to your email? With the advances in technology and social media, we have even more ways to send something we regret. The allure of social media [...]

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Remember the Point of Your Business

It’s Your Customer Depending on who you talk to, social media is the greatest thing since sliced bread (and doesn’t that date me!) or it is a necessary evil. Every day brings some new technology that connects you to customers faster, better and easier. At times, keeping up is simply overwhelming. The theme of this blog [...]

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Believe in Your Business – It Shows

I thought about becoming an independent writer for a long time. The one theme I heard over and over was do something you are passionate about. It sounds simple but it has its risks. Because it’s something you care about, the thought of failure is daunting. Nevertheless, the rewards are so much more satisfying. When you believe in your business, [...]

Write With Your Ears

No, this is not another stupid human trick. In a world brimming with experts, customers want their voices heard. True experts share a passion for their work. That passion drives much of their success. In their quest to find the perfect solution, experts sometime forget to listen to their customers. A key to success in business writing [...]

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