Is Unique Business Writing an Oxymoron?

Did you know July 13 is Oxymoron Day? Me either. When I originally wrote this post in 2010, I had no idea that the term had its own day. Then again, someone seems to create a day for just about everything. What is an oxymoron and how does it apply to business writing...

Is Your Business and Life Glass Half Full?

Pollyanna handed a glass half full of water to Michael. “Let me know if you’d like more,” she smiled. “Well, when I asked for a glass of water, I didn’t expect one that was half empty,” Michael groused. So, is the glass half full or half empty? How you see it says a...

Can We Talk Without Our Fingers?

Can we talk? You know – without our fingers tapping on some smartphone or keyboard. When did talking live go out of style? Sure, the pandemic upped the number of calls sent to the black hole of voicemail. But seeing how this post originally published in 2010, we can’t...

An Interview That Has Me Talking to Myself

Have you ever featured an interview with a business owner on your blog or in a case study? It can be a fun topic to do. The secret is keeping it real. You want readers to relate to the business owner. The interview suggestion was one of 30 ideas offered in a post...

Remember the Point of Your Business – Your Customers

Nothing like a global pandemic to change your perspective on your business and your customers. Have you lost business? Even long-time customers? Or, as they say in Shark Tank, did you pivot to ride out the pandemic tsunami? It is easy to panic but if you remember the...