Recently, I came across a pretty startling statistic. A survey of 120 major American corporations estimated firms spent $3.1 billion on employee deficiencies in business writing. The survey reported that two-thirds or more of salaried employees had some responsibility for business writing. Conducted by the National Commission on Writing, the survey occurred in September 2004. I wonder how [...]
One of the joys of business writing is discovering the gems that form the theme. Whether you are writing for someone else or expressing your own ideas, start by letting the ideas flow. Roughing It As noted in a previous post, I do a lot of ghostwriting. Some of my customers are very comfortable in sharing their [...]
Whether it’s print or online, most businesses subscribe to industry publications. It’s a great way for keeping in touch with trends and new ideas. You may advertise in those industry publications. An even better marketing strategy is getting your name and message published. Shared ideas are the foundation of effective thought leaders. Getting published is one [...]
I thought about becoming an independent writer for a long time. The one theme I heard over and over was do something you are passionate about. It sounds simple but it has its risks. Because it’s something you care about, the thought of failure is daunting. Nevertheless, the rewards are so much more satisfying. When you believe in your business, [...]
No, this is not another stupid human trick. In a world brimming with experts, customers want their voices heard. True experts share a passion for their work. That passion drives much of their success. In their quest to find the perfect solution, experts sometime forget to listen to their customers. A key to success in business writing [...]
Successful business people know it’s all about relationships. Through effective marketing, businesses build trust – the foundation for developing strong business relationships. That is a positive impact of social media. In a Social Media Marketing Report released in 2009, results showed 88% of the surveyed marketers were using social media to market their business. Social media [...]
