It seemed the right thing to do – create a business blog. Your competitors had one Your clients are avid internet users You created the proper fanfare. You developed an editorial calendar You put someone in charge of managing the blog You marketed the debut of the blog Whether you are a sole proprietor, small [...]

Eighty-one percent of marketers plan to increase the use of blogs in their business. It is number one on their strategy list. That is according to the 2010 Social Media Marketing Industry Report. Caution Ahead Perhaps the reason businesses leap into the blogosphere is the ease of implementation. Like any marketing strategy, planning for a [...]