Raise your hand if this ever happened to you.

• A key marketing person suddenly quits
• Your marketing material gets lost in delivery
• Your marketing presentation crashes

Stuff happens.

We may not be able to control every aspect of a marketing project, but we can takes steps to deal with the unexpected.

In Part 10 or our 10-Part Marketing Plan Process, we review the value of a contingency plan.

Call it your Marketing Plan B.

The following story shares how having a Plan B saved the day for our fictional heroine.

Your Marketing Contingency Plan

Marketing Plan B Insurance

A contingency plan is your insurance against the unexpected.

The following are a few examples.

1. Back up all marketing material including notes, sources, and final copy
2. Involve others in your marketing project who can pick up the ball and run with it
3. If you work alone, develop a network of colleagues who can help in a crisis
4. Have alternative medium forms of material (flash drive, paper, online back-ups)
5. Confirm dates in writing and obtain confirmations so all are on the same page

You can overcome unexpected bumps in the road by always having a marketing Plan B contingency. The final results could surprise you.

Congratulations!

You did it. You made it all the way through the 10-Part Marketing Plan Process.

If you missed any along the way or would like a refresher, check out the links below.

I will be adding the material to my Free Stuff section. You can also access infographics, presentations, and reports at my SlideShare account.

I would love your comments and suggestions on the series.

Prior Series Posts

View an infographic of the 10-Part Marketing Plan Process.

Part 1: Your Vision

Part 2 I.D. Your Killer Client

Part 3: Beating Blind Hog Marketing Objectives

Part 4: Creating a Budget

Part 5: Infographic: Choosing Your Communication Channel

Part 6: Marketing Roles & Responsibilities

Part 7: Creating Your Marketing Message

Part 8: A Marketing Timeline That Delivers

Part 9: Marketing Benchmarks: On the Road to Success