Marketing communications is not one-size-fits-all.
Which communication channel should you choose?
The answer is the universal response – it depends.
In Part 5 of the 10-Part Marketing Plan Process, this post reviews key factors in deciding the best marketing communication channel.
Each communication should be reviewed on its own merit.
- Below is an infographic to illustrate the 5 key factors
- Hmm…wonder if this is the right channel
Infographic: Choosing Your Marketing Communication Channel
You can also scroll through a SlideShare version and download a copy, if you are so inclined.
What factors did I miss? How do you determine the best channel?
View an infographic of the 10-Part Marketing Plan Process.
Part 2 I.D. Your Killer Client
Part 3: Beating Blind Hog Marketing Objectives
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Cathy, you really have a knack for distilling the essence of important processes!
I’m doing a bit of marketing this week, primarily to past clients. I’m using email and I’m focused on lead generation.
Thanks, John. I appreciate that. 🙂 Email marketing is a great tool, but also challenging to get through all the noise. Being past clients helps. At least they are less likely to dismiss you as spam. 😉 I wish you much success, John.
For me it’s always easier to get work from past clients than from businesses I haven’t yet worked for.
I hear that, John. 😉