Is Your Message a Symphony of Silence?

by Cathy Miller on July 10, 2012

Words contain such raw power.

  • Words rally
  • Words comfort
  • Words define

Does your message release the power or unite in a symphony of silence?

A message heard ignites the power. 

Have you silenced the power?

There are 3 fatal flaws that kill the power of your message. How many do you recognize?

Fatal Flaw #1 – Mistaking noise for power

An assault on our ears is often mistaken for power.

  • The thunder before the lightening strike
  • The gunshot before the hit
  • The crash before the pain

While the noise might get our heart pumping, the real power is in what comes later.

TV commercials are notorious for confusing noise with power.

  • The volume leaps 20 decibels and you did not touch the remote
  • Advertisers want to make sure you “hear” them no matter where you are in the house

Commercials are why God invented the mute button.

  • TYPING ALL IN CAPS IS ANOTHER KIND OF NOISE
  • As is an excessive use of punctuation!!!!
  • Or Absolutely your last chance to overuse the #1 and best list of adjectives and adverbs – positively your last chance

Want your message heard – stop shouting at us.

We now return to our regularly scheduled post.

Fatal Flaw #2 – Hitting your own mute button

Speaking of mute, your message can fall victim to self-inflicted muting.

How?

  • You use terms only insiders know and hear
  • You ramble until even you nod off
  • You silence your creative side

You’ve muted the power of your message.

  • Put the sound back in your message
  • Keep it simple, clear & uniquely yours
  • Bring voice to your creative side

Fatal Flaw #3 – Looking for power behind a mask

To quote the master ~

To thine own self be true…

William Shakespeare

Masks are fun for Halloween and costume parties, but people know the person inside.

Hiding your message behind a mask is fun for only so long. Sooner or later, you have to remove the mask.

People do business with people they know.

The silence you want to hear is when the power of words leaves them speechless.

What other fatal flaws have you “heard”?

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Helping you Keep it simple, clear & uniquely yours – contact me for help with your business writing needs.

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BigStock Photo Credit

{ 12 comments… read them below or add one }

John Soares July 10, 2012 at 8:02 am

“Keep it simple, clear & uniquely yours.”

For me, it’s always about clear communication that is easily understood by the target audience.
John Soares recently posted..The Four Key Benefits of Writing WellMy Profile

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Cathy July 10, 2012 at 8:04 am

Music to my ears, John. 🙂

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Wade Finnegan July 10, 2012 at 8:08 am

I totally agree with the last point. Be real and you will connect with others. I love how you tell it how it is. 🙂
Wade Finnegan recently posted..Friends and Business MixMy Profile

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Cathy July 10, 2012 at 8:11 am

And I love how you love me telling it how it is, 🙂 Thanks for stopping by, Wade.

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Anne Wayman July 10, 2012 at 9:57 am

Excellent. I’ve been working with Molly Gordon who teaches how to make offers a conversation… but keeping it simple and keeping it mine is key.
Anne Wayman recently posted..5 Surprising Ways Freelance Writers Can Learn About Doing BusinessMy Profile

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Cathy July 10, 2012 at 10:08 am

Thanks, Anne. I like that idea of making offers a conversation. It helps customers get to know you and people buy from businesses they know. Where have I heard that before? 🙂

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Roy A. Ackerman, Ph.D., E.A. @Cerebrations.biz July 10, 2012 at 1:20 pm

The flaw of not knowing one’s audience. If your audience consists of PhD types- using vernacular may not tickle their fancy. Likewise, choosing multi-syllabic verbiage will lose the common man (and woman).
This is similar to the concept of having a “champion” that appeals only to the radical right or leaping left- as soon as some folks see the champion (or endorser or spokesperson), you’ve lost them for good.

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Cathy July 10, 2012 at 2:18 pm

Love your analogy, Roy. 🙂 So, does this mean when I address the PhD types at a conference, I should refrain from saying, Yo, wassup 😀

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Carol Lynn July 11, 2012 at 10:06 am

I laughed through the first flaw – holy cow, those tv ads drive me nuts! I’m like a lunatic on that remote, jamming the volume down the second the screen fades to black and you just know someone hysterical is going to get on yelling about the best.thing.EVER!!

I think people are so afraid that they need to jump out and be noticed that they trade real value for big letters and lots of exclamation points.

And dare i say, is it possible there is just too much advertising noise, period? I know everyone wants to “monetize” but really. A person can only absorb so many messages in a single day and everyone is out there looking at how to put more ads and more ads and more ads.

How about fewer ads and something useful instead? Thanks for your insights.
Carol Lynn recently posted..You Clearly Don’t Know Anything About Marketing, You TwitMy Profile

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Glenda Pitts July 11, 2012 at 10:44 am

Great article! – Thanks for sharing it!

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Cathy July 11, 2012 at 11:01 am

Hi Carol: I’m right there with you about the commercials. What did we do before the mute button? 😀

I think this post came from yet another moment of “overwhelm” for me. The virtual noise can drive you nuts.

Thanks for stopping by and sharing your thoughts, Carol.

Reply

Cathy July 11, 2012 at 11:11 am

Thanks, Glenda. I appreciate that-glad you enjoyed it. 🙂

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