Retailers wish for an even longer holiday season.

Perhaps you do, too.

However, for many of us, the end of each year signals a slowdown in business.

• Clients shut down for the holidays
• Family gatherings take center stage
• Vacation time becomes prevalent

What a perfect opportunity for sharing your holiday cheer.

Holiday Marketing

The following are a few tips for decking the halls with holiday business marketing.

1. Send holiday greetings

• Dress up your business communication with a holiday theme
• Send paper greeting cards customized with your logo
• Make personal connections by calling or inviting clients to lunch
• Consider holiday gifts or a donation to a client’s favorite charity

2. Attend holiday events

• Ease up on business and make personal connections
• Ask questions and listen to the answers
• Have a succinct response to “What do you do?
• Ask to be introduced and introduce others
• Have business cards handy but don’t paper the room with them
• Send a thank you to the event’s host
• Host your own holiday event

3. Create your own holiday sale

• Discount products/services during the holidays
• Take advantage of your clients/prospect’s sales
• Then let others know about the good deals
• Offer a discounted or free evaluation of clients’/prospects’ systems/products/services

Embrace the season

The holidays can be stressful, personally and professionally.

Discover all that is good about this time of the year and share the joy.

• When you feel good, those around you feel good
• Count your blessings
• I know I have

Thank you and happy holidays!

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