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It’s hard to believe I didn’t join this social, sharing, speed-of-light world before late 2008.
But, the freelance nature of my business made ignoring social media self-sabotage.
Four years later I still struggle with obtaining social media Zen.
Social Media Zen
How do you silence the noise of social media to find your own Zen?
- I’ll share a few of my own methods
- I welcome you to share yours
I call these my 7-S Strategy.
#1 – Sample first.
Who doesn’t appreciate free samples?
- You test-drive something new
- Without the financial commitment
Free versions are your chance to sample the platform.
In fact, for most of the platforms, I stuck with the free version.
Besides the biggies – Facebook, Google+, LinkedIn and Twitter – the following are a few samples I tried.
Sampling feeds my need for learning new things.
#2 – Select what you like.
The whole idea of a sample is to determine if you like the product.
Don’t buy what they’re selling simply because everyone else is.
I have a natural aversion to following the crowd. It’s a middle child of 7 syndrome.
So, I have no problem steering clear of platforms that don’t work for me – no matter how popular they are.
Yet, I’m human. I admit there are times when I wonder if there is something I’m missing.
- Does my aversion lead me astray?
- Do others really know better than I do?
- Is my lack of social media sophistication the problem?
Fortunately, that doubt doesn’t last long.
As I always say ~
The great thing about plans – you can always change them.
Who knows? Maybe one day I’ll be pinning with the best of them.
#3 – Schedule time.
- Schedule social media time – e.g., the time of day, the time spent
- Test-drive new platforms according to your schedule – not someone else’s
If you are an early adopter and like being the first to the show, go for it.
But, if you have *ahem* aversions, who says you can’t wait before signing on?
#4 – Slow down the bandwagon.
Waiting to act has additional benefits.
- Bugs are worked out
- Others review the pros and cons
- The flash-in-the pan products disappear
- Sign-up is streamlined (think moving beyond invitation only)
Tortoise and hare, baby,
#5 – Single in on one platform.
Multi-tasking isn’t always what it’s cracked up to be.
Try narrowing your focus to one social media platform.
Concentrating your efforts on a single platform produces better results.
- Learning is enhanced
- You achieve quality over quantity
- You make stronger connections
Experiment with one platform for a few months or indefinitely.
The choice is up to you.
# 6 – Shut it down.
Despite our best management techniques, social media still overwhelms us.
When that happens – shut it down.
- Take a break
- Weed out the annoying
- Regroup and create new strategy
For the most part, I limit weekend social media to personal use. No work on the weekend.
Now, if I could get others to stop sending me their Sunday messages.
Hello? Marketers? I’m relaxing here.
#7 – Search for your own Zen.
What defines your own Zen is unique as you are.
Don’t let others define social media for you.
- Sample first
- Select what you like
- Schedule time
- Slow down the bandwagon
- Single in on one platform
- Shut it down
- Search for your own social media Zen
How do you find the balance?
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