We all have them – those brilliant posts that are never read. Or at least we all want to think so Don’t shatter the illusion So, what to do? Do you leave it in the Forest of Unread and pray for someone to come along and discover it? What do you think the odds are [...]
It’s Health Care Tuesday over at my health care blog. This week’s post is calling up an article about the rise of health insurance apps. Here’s a sneak peek. ================= Health Insurance Apps Calling Employees may have said no to tweets on health benefits, but health insurance apps are on the rise. In an article posted on American Medical [...]
June is busting out all over – and so are the yard sales. I have never been much of a yard/garage sale aficionado. I have enough of my own trash I hate haggling over price It’s not a bargain if you don’t need it Every time I walk by a yard sale in my neighborhood, [...]
Towards the end of 2010, LinkedIn® rolled out its Company Pages to small and large businesses alike. If you are a small business owner like me, you may think the new feature is for the big boys only. That’s not the case – the newer feature is for sole proprietors as well as large companies Consider setting [...]
No, It’s not the final launch of the space shuttle, Endeavour. This launch is Mike Stelzner’s new book – Launch: How to Quickly Propel Your Business Beyond the Competition. In his new book, Mike – “reveals a new way to grow your business. It’s one that involves focusing on the needs of others, giving gifts, working [...]
If you think about Twitter, you probably don’t automatically connect it with business writing. When today’s guest blogger, Lauren Bailey, approached me with the topic idea, I was intrigued. I think you will be, too. Please welcome Lauren with some comment love. Business Writing Tips Taught by Twitter by Lauren Bailey ================ The effects of social [...]
All social media platforms have their list of rules. Be honest, do you read them? Like any other platform, LinkedIn® has its own User Agreement. Here are 7 rules you may not know. #1 – You can maintain only one account at a time. If your account started out as a personal one and [...]
Quick – answer this question – What is the toughest part about managing a business blog? If you answered – Figuring out what to write about – You are not alone. At Arm’s Length I feel your pain. Some days I stare at the blank blog post screen I’m a writer – this shouldn’t happen I [...]
Recent posts and comments around the blogosphere question the practice of thanking others for hitting the ReTweet (RT) button on your Tweets. Some feel the thank-yous are overkill Others believe they are a nice touch I confess. I fall into the RT thanker role. Maybe it was the way I was raised, but I make [...]
A few weeks ago Social Media Examiner released the 2011 Social Media Marketing Industry Report. I attended a webinar that highlighted some of the key findings of the report. One result leaped out at me. Video marketing is on 77 percent of the marketers’ To Do list That’s a lot of air time Are we ready for prime [...]
