Remember the good old days when you felt red-faced over a misrouted email? Today, the lack of security on what we post through social media can have a much more devastating effect. Under attack from a barrage of criticism over its privacy settings, Facebook announced a change in its privacy policies. A favorite saying of [...]
Creative Copy Challenge (CCC) is a shining example of the all the good things about social media communities. The brainchild of Shane Arthur, CCC underscores the theme of this blog – Keep it simple, clear & uniquely yours. Shane took a simple idea, created a clear set of instructions and the result is truly unique. [...]
Google “the death of email” and you receive approximately 44,700 results. Granted, some of those death notices deal more specifically with email marketing, but you get the idea. Fans of social media and instant messaging have predicted the death of email for some time now. So is email dying? It depends on what report you [...]
So Don’t Let Bad Emails Kill Your Message Many predicted the death of business emails with the onset of social media. Not only has that not happened, but business emails have taken on new marketing strategy for social media users. That’s according to the View from the Social Inbox 2010, a report recently released by [...]
Recently, I came across a pretty startling statistic. A survey of 120 major American corporations estimated firms spent $3.1 billion on employee deficiencies in business writing. The survey reported that two-thirds or more of salaried employees had some responsibility for business writing. Conducted by the National Commission on Writing, the survey occurred in September 2004. I wonder how [...]
In a recent post, I listed the reasons why I love ghostwriting. Primarily, it centered on ghostwriting industry articles. An apparent controversy in the blogging world is the existence of ghost blogging – using a ghostwriter to create blog posts. I admit it. I am a ghostblogger. Convict me if you will, but I just don’t [...]
Just about every blog has some variation on sharing. It’s the value behind the whole social media revolution. But, how often do we forget about that? What got me thinking about this whole “you scratch my back, I’ll scratch yours,” evolved from a recent phone conversation I had with a customer. Before we started our discussion on our next project, my client wanted [...]
It is the social media mantra – be yourself! But, are you really succeeding at that or are you just following the crowd? I recognized a long time ago that my resistance to doing something just because everyone else is stems from being the middle child of seven. This saved me a lot of money on [...]
Have you ever sent an email that you later wish you didn’t? I think we have all done that. Remember when your attempts for Recall failed, bringing even more attention to your email? With the advances in technology and social media, we have even more ways to send something we regret. The allure of social media [...]
It’s Your Customer Depending on who you talk to, social media is the greatest thing since sliced bread (and doesn’t that date me!) or it is a necessary evil. Every day brings some new technology that connects you to customers faster, better and easier. At times, keeping up is simply overwhelming. The theme of this blog [...]
