With a shout-out to my writer friend, Anne Wayman, for the inspiration with her simple infographic for getting published. Here is my own feeble attempt. It’s what this blog is all about – better business writing. I hope you enjoy its simplicity. I will be out of town at a family wedding. I will catch up with [...]
It started out as an answer to a question on LinkedIn ~ What do you look for on an About page? My response was what I look for in any kind of marketing Who are you? Why should I care? What problem(s) are you going to solve for me? What makes your product/service different from [...]
What if you gave a dinner party and no one came? You bought plenty of food and drink You spent hours preparing And no one came to the party You forgot to send the invitations. In the last post, you received a 5-part template for a professional analysis report. What if you spent hours [...]
No matter what your business, sooner or later, someone asks you to analyze something. Designers analyze websites Writers review communication Specialists consult on their niche Have you ever wished you could knock the socks off prospects and clients with your analysis? You can. Present clients and prospects with an analysis report. A written report [...]
Don’t you love metaphors? They make the complex simple And the forgettable memorable A recent post at Business Writing Blog offered a great metaphor about business writing. A reader shared his desire for conciseness. He expressed it this way. “If my communication were a restaurant menu, I need to present the name of the [...]
In honor of Earth Day, let’s take a look at sustainability for your business writing. Sustainability is about survival. For our planet, it’s often measured in terms of our ecological footprint. Our footprint is the amount of land and resources we consume It’s our impact on the environment Imagine your business writing’s impact. What footprint [...]
Perhaps it’s semantics. The way we define customers differs for some. In the post, Your Best Bang for Your Marketing Collateral, one reader had a different view of the recommendation, Understand your customers. The reader reacted to the use of the word “customers” She felt a customer needed relationship building – not promotion She [...]
So many choices – so little time – and maybe even less money. When it comes to choosing the right marketing collateral, how do you choose the best bang for your buck? Consider your objective Know your budget Understand your customers If you want more hits than misses, choose your marketing collateral wisely. So Many Weapons [...]
Have you seen the History channel’s series, Ice Road Truckers? I didn’t know what it was until a client mentioned it. Ice Road Truckers is a TV series about the perils of big-rig truckers who haul loads across dangerous frozen lakes and rivers of Canada and Alaska. It’s a wild ride. In the strange [...]
Maybe you have been writing a long time. Or perhaps writing is not your thing. Whatever the reason, it is easy for your business writing to get stale – or the dreaded B word – boring. It happens to the best of us. Here is a trick I use to jumpstart my business writing. [...]
