Business Communication

5 Traits of a Good Business Ghostwriter

July 28, 2014

Have you thought of hiring a business ghostwriter? Or perhaps you’re a writer considering this path. A business ghostwriter is often industry-specific. After 30-plus years in the health care and employee benefits industry, I kind of fell into ghostwriting. When I use the term ghostwriting, I’m referring to industry articles, business blog posts, ebooks or […]

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40 More Sizzling Business Blog Post Ideas

June 16, 2014

Summer is cranking up and so are business blog post ideas. One of my hottest posts right now is 10 Sizzling Blog Post Ideas for Summer. I’m not sure why it is racing up the charts again. Perhaps the heat is stifling business blog post ideas. Whatever the reason, I aim to please, so I created […]

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A Word LinkedIn Job Posters Should Understand

June 9, 2014

Job posters look for the perfect fit. The outcome for some is like the subpar results from a popular dating site. Job posters receive their fair share of bad matches. Applicants who are not qualified for the position Others who cannot meet required duties and responsibilities The connection is in the words. A well-crafted job posting helps find the […]

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25 Sneaky, Overused, Abused Blog Post Words

June 2, 2014

Do you love your blog? For many of us, blog writing is the perfect vehicle for being true to ourselves. Language is relaxed Posts are conversational We write like we talk While we revel in a less stringent form of writing, that last item may backfire. Blog writing can be too relaxed. Writing like we […]

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Honoring Memorial Day

May 26, 2014

Simply stated business takes the day off to honor Memorial Day in the U.S. Formerly known as Decoration Day, Memorial Day is a day for remembering the men and women who have died while serving in the U.S. military. We thank you for your sacrifice.   =================== Helping you Keep it simple, clear & uniquely yours – contact me for help […]

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25 Overused Business Words With Alternatives

May 19, 2014

Business words and phrases leap from creative to trite faster than you can say value proposition. Repetition kills even the best of business words. It’s like witnessing the slow death of a beautiful rose. Petal by petal curls in misuse or neglect Withering until its original form is lost We can restore life with a little nurturing. Consider the […]

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3 Presentation Tips to Prevent Snoozing

April 28, 2014

Presentations are tough. You have a diverse audience They have a lot on their minds And chances are − it’s not your presentation I am taking a step back this week from our social media posts to share a new SlideShare. Of course, what is a presentation if not social media? I did a lot of […]

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Your Marketing Plan B May Save the Day

March 17, 2014

Raise your hand if this ever happened to you. A key marketing person suddenly quits Your marketing material gets lost in delivery Your marketing presentation crashes Stuff happens. We may not be able to control every aspect of a marketing project, but we can takes steps to deal with the unexpected. In Part 10 or […]

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Marketing Benchmarks: On the Road to Success

March 10, 2014

The if you build it tactic may have worked in Field of Dreams. However, marketing benchmarks are a better bet for achieving success in your marketing. In Part 9 of our 10-Part Marketing Plan Process, we review marketing benchmarks that help manage the success of your projects. As the old adage goes ~ You can’t […]

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Does Your Marketing Timeline Deliver?

March 3, 2014

Are you a long-range planner? Or do you prefer to fly by the seat of your pants? Your marketing timeline delivers a dash of reality. It could be the difference between success and having egg on your face. In Part 8 of our 10-Part Marketing Plan Process, we will review what you should consider when […]

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