To paraphrase Merriam-Webster, communication is an exchange of information. At times; however, businesses put the communication cart before the horse. The Communication Journey The horse leads the cart. Imagine the horse as business communication to customers and the cart contains your product or service. You developed that product or service by finding out what your [...]
What is it about us that needs validation? Or is validation? Being the Best Recently, I was reviewing answers to a question posed in LinkedIn.® The question had to do with readers’ preferred method of receiving information. The discussion was closed and there was one answer selected as the Best Answer. What? If you are [...]
Mondays are a time for planning and organization So, to Keep it simple, clear & uniquely yours, here is a list of some online tools to help your business. You can pick and choose and make them your own. I do not have any affiliation with these services. They are just some of the tools [...]
Customers have 5 basic questions they want answered: What problem will this solve? Why do I need this? What’s different about this? How do I know this will work? What do I need to do? I use these five questions in a reality check for business writing. 1. What Problem Will This Solve? When it [...]
Simple can be a thing of beauty. Successful techie-types know there is beauty in taking something complex and making it simple for the end-user. Whether you are using the internet, print or social media for communication, Keep it simple, clear & uniquely yours. Simple is Passion There are countless blogs and books about finding your [...]
Ever feel like creativity has taken a vacation without you? I am a business writer, and sometimes keeping creativity around is challenging. Simple Solutions For me, it’s usually when I am the busiest that I see creativity tip-toeing towards the door. Here are a few things you can do to close the door on its [...]
Those of you have visited my site know my theme is Keep it simple, clear & uniquely yours. I constantly look for ways of getting my message out. I decided to join the Ultimate Blog Challenge to help me focus on my message. The Challenge This blog challenge is like others – write a post [...]
Think of science and most PowerPoint presentations and I bet you won’t think “funny.” Thanks to my good buddy, Shane Arthur at Creative Copy Challenge, I came across this video that proves anything is possible. Look just how comedian, Tim Lee, took two boring ideas and made them funny. We’ll chat after you view it. [...]
