Is Your Business and Life Glass Half Full?

Pollyanna handed a glass half full of water to Michael. “Let me know if you’d like more,” she smiled. “Well, when I asked for a glass of water, I didn’t expect one that was half empty,” Michael groused. So, is the glass half full or half empty? How you see it says a...

Simple Business Plan Prevents Painful Plops

Do you hate business plans? Not the start-up business plan, but the managing your business kind. As cliché as it is, a new year nags at small business owners to plot out a plan for the upcoming year (and beyond). Yet another P word – procrastination – pushes our...

5 Questions Customers Ask That You Need to Answer

Jenna had an idea. She was sure she had discovered the solution to an annoying problem. Jenna decided to share her idea. She created a landing page so visitors could download information that outlined her idea. Despite marketing on several social media platforms, the...

5 Things to Hate on a Website

Ramon owns a graphic design business. So, he understands how critical his website is to his success. But when site visitors arrive at his Home page, it assaults them with auto-run videos, sliding carousels, and chaos. Visitors cannot click away fast enough. Website...

The Ultimate Blog Post Update

Google nags us to do a blog post update to keep our content fresh and relevant. But every time I read that, I have flashbacks of Mom scolding my siblings and me over our messy rooms. Despite our knee-jerk resistance, we know cleaning up piles of stuff is a good thing....

Does Your Technical Writing Need a Trial Separation?

Lisa’s company anointed her as its technical writing titan. Senior management trusted Lisa’s expertise and loved how she made the complex simple. There was just one problem. Lisa was tired of technical writing. Seriously tired. She found it increasingly difficult to...

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