Are You Putting Your Communication Cart Before the Horse?

To paraphrase Merriam-Webster, communication is an exchange of information. At times; however, businesses put the communication cart before the horse. The Communication Journey The horse leads the cart. Imagine the horse as business communication to customers and the cart contains your product or service. You developed that product or service by finding out what your [...]

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How Badly Do We Need Validation?

What is it about us that needs validation? Or is validation? Being the Best Recently, I was reviewing answers to a question posed in LinkedIn.® The question had to do with readers’ preferred method of receiving information. The discussion was closed and there was one answer selected as the Best Answer. What? If you are [...]

 

10 Online Tools to Help Your Business

Mondays are a time for planning and organization So, to Keep it simple, clear & uniquely yours, here is a list of some online tools to help your business. You can pick and choose and make them your own. I do not have any affiliation with these services. They are just some of the tools [...]

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5 Questions Customers Ask That You Need To Answer

Customers have 5 basic questions they want answered: What problem will this solve? Why do I need this? What’s different about this? How do I know this will work? What do I need to do? I use these five questions in a reality check for business writing. 1. What Problem Will This Solve? When it [...]

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Simple is a Thing of Beauty

Simple can be a thing of beauty. Successful techie-types know there is beauty in taking something complex and making it simple for the end-user. Whether you are using the internet, print or social media for communication, Keep it simple, clear & uniquely yours. Simple is Passion There are countless blogs and books about finding your [...]

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Three Shots of Creativity

Ever feel like creativity has taken a vacation without you? I am a business writer, and sometimes keeping creativity around is challenging. Simple Solutions For me, it’s usually when I am the busiest that I see creativity tip-toeing towards the door. Here are a few things you can do to close the door on its [...]

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Keyword Search Made Simple

Bloggers and marketers are in a constant search for the perfect keywords. The word search game is often an educated guess – some more educated than others. I tend to fall into the “not so much.” A Loss for Words It’s not often that I am at a loss for words, but when it comes [...]

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Keep it Simple, Clear & Uniquely Yours

Those of you have visited my site know my theme is Keep it simple, clear & uniquely yours. I constantly look for ways of getting my message out. I decided to join the Ultimate Blog Challenge to help me focus on my message. The Challenge This blog challenge is like others – write a post [...]

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Who Knew Science and PowerPoint Was Funny?

Think of science and most PowerPoint presentations and I bet you won’t think “funny.” Thanks to my good buddy, Shane Arthur at Creative Copy Challenge, I came across this video that proves anything is possible. Look just how comedian, Tim Lee, took two boring ideas and made them funny. We’ll chat after you view it. [...]

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Add 3 Cups of Sharing and Mix

Social media is supposed to be all about sharing. Some would say there is way too much sharing, but my take is it’s only sharing if you accept it. And even if you accept it, it’s up to you whether or not you use it. Recipe for Sharing Here’s my recipe for sharing that has [...]

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