Business Communication

Do You Have a Xerox Brand Identity Problem?

November 30, 2015

Imagine a product of yours becoming a universal business term. Sounds great, doesn’t it? Well, maybe not. Xerox is one company that grappled to change public perception of its brand. The twenty-fourth post of our alphabetic journey through business communication offers tips to keep your brand simple, clear, and uniquely yours. Could you Xerox This? […]

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How Welcoming is Your Business Communication?

November 16, 2015

Would you slam a door in the face of a potential customer? How about an existing one? Of course, you wouldn’t. Yet unintended business communication actions may trigger door slamming. The twenty-third post of our alphabetic journey through business communication unveils less than welcoming business communication missteps. Learn how to replace those missteps with a […]

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3 Tricks for Vivid Business Communication

November 2, 2015

How many times have you heard business communication is boring? Posts have gone viral over the topic. Not exactly a reason for celebration. Wouldn’t you prefer the word vivid attached to your business communication? The twenty-second post of our alphabetic journey through business communication shares three tricks for creating vivid business communication your readers will […]

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Stop Those Message-Undermining Dastardly Demons

October 19, 2015

You believe in your business. You’re excited to share it with the world. But somehow your vision is falling short. Could it be how you’re communicating your message? Are undermining dastardly demons destroying your message? The twenty-first post of our alphabetic journey through business communication offers examples of blunders that may be undermining your message. […]

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Ten Terrifying Typos in Business Communication

October 5, 2015

Do you love being terrified? Is Stephen King your hero? Is Halloween your favorite holiday? It’s one of mine. We find comfort in knowing the terror is not real. Real terror? It’s that moment you discover a typo in your business communication. The twentieth¬†post of our alphabetic journey through business communication¬†illustrates¬†the correct (I hope) use […]

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