Business Communication

Communication Vehicle Template Puts You in Driver’s Seat

September 15, 2014

How do you decide which business communication vehicle is the best one? Do you choose the one you like to do? Or do you think about what your reader likes? Do you write business communication yourself or outsource it to a professional? Are Your Business Communication Vehicles Driving You offered a roadmap of ideas for […]

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Your Marketing Task Budget Calculator

September 9, 2014

Do you plan your marketing tasks for the year? Or are you more of a fly by the seat of your pants marketer? What about a budget for those marketing tasks? If you’re a small business, you may not calculate the cost for each marketing task. Especially the tasks you do yourself. Let’s figure out what […]

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Your Vision Template for Next Year

September 1, 2014

Fall is right around the corner and many of us set our vision on next year. At least for our business. We’re not giving up on this year. We’re simply planning ahead. You are planning ahead? Right? Would you like a little help? Over the next three posts, I’ll provide you free copies of  business […]

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Customer Service Surprises Produce Magic

August 25, 2014

Too often good customer service is a surprise to us. We have become so accustomed to bad service, we view the opposite as the exception to the rule. Sad, isn’t it? How can you turn that view around? One way is by surprising your customers In a good way The following are examples of customer […]

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Customer Service Warning: When Speed Kills

August 18, 2014

Seventy-six seconds. That’s the average time an online customer will wait. We want information NOW. Is it any wonder there are so many customer service complaints? Can customer service be too speedy? Does speed kill the customer service experience? The following are customer-saving slowdowns to consider. Customer Service Speed Isn’t technology amazing? As a card-carrying boomer, […]

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Positive Customer Service Responses for 3 Thorny Tirades

August 11, 2014

At times, customer service appears to be an unlikely pairing of words. Unless you equate “service” to do-it-yourself. Our self-serve world includes self-serve solutions. Forums of users in the same turbulent sea of need Customer service agents without answers Frequently Asked Questions that do not fit your problem The business that stands out is the one with great customer service. Unfortunately, […]

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Is Your Business Message Lost in Imagery?

August 4, 2014

Imagery adds sparkle to your business message. Visual imagery brings words to life. The right photo or technology touch ignites your business message. Descriptive imagery captures the imagination with figurative language that fuels your story. Is there such a thing as bad imagery? Can imagery hurt your business message? Absolutely. The following are examples of imagery gone wrong. 1. […]

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5 Traits of a Good Business Ghostwriter

July 28, 2014

Have you thought of hiring a business ghostwriter? Or perhaps you’re a writer considering this path. A business ghostwriter is often industry-specific. After 30-plus years in the health care and employee benefits industry, I kind of fell into ghostwriting. When I use the term ghostwriting, I’m referring to industry articles, business blog posts, ebooks or […]

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40 More Sizzling Business Blog Post Ideas

June 16, 2014

Summer is cranking up and so are business blog post ideas. One of my hottest posts right now is 10 Sizzling Blog Post Ideas for Summer. I’m not sure why it is racing up the charts again. Perhaps the heat is stifling business blog post ideas. Whatever the reason, I aim to please, so I created […]

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A Word LinkedIn Job Posters Should Understand

June 9, 2014

Job posters look for the perfect fit. The outcome for some is like the subpar results from a popular dating site. Job posters receive their fair share of bad matches. Applicants who are not qualified for the position Others who cannot meet required duties and responsibilities The connection is in the words. A well-crafted job posting helps find the […]

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