Do you hate business plans? Not the start-up business plan, but the managing your business kind. Communication plans Marketing plans Budget plans Enough already, right? Maybe our problem is we make business plans too darn complicated. When you think about it, there’s only three things you need to ask. What do you want to do? [...]
It’s Health Care Tuesday over at my health care blog, Simply stated health care. This week’s post looks at the sorry state of dental insurance. If yo attempted to purchase dental insurance as an individual or needed more than one crown, you may already understand the problem. Here’s a sneak peek at the post. ========================== [...]
One good thing about online writing is the emphasis on simple. Simple sentences Simple layout Simple reading Here are five quick fixes to keep all your business writing simple. Fix #1 – Edit for a single message. Start by writing down the single most important message you want your readers to hear. For example – [...]
The concept that one picture is worth a thousand words is compelling. What if those words are not the ones you want to hear? Does the picture add or detract from your message? Choosing the right pictures for business communication can be a deal-breaker. The Eye of the Beholder I am by no means [...]
It’s Health Care Tuesday over at my health care blog, Simply stated health care. This week’s post reviews a couple of 2011 surveys about physician participation in social media activities. Here’s a sneak peek. ===================== Do You Like Your Physician in Your Circle of Friends? When it comes to social media, many of us struggle [...]
March is right around the corner. Will posts come in like a lion? Hard to believe we’re nearing the end of the 1st quarter of the new year. It’s not too late to go down memory lane. We’ll make it a short trip and check out this week’s posts. Book Review: Marketing 365 We [...]
Do you wish you had one last shot to get your business writing right? Developing a checklist is a simple way for polishing diamonds in the rough. Here’s a sample checklist that’s as simple as A-B-C. Psst….If you hate details, scroll to the end to download a one-page checklist. Accurate Accurate business writing establishes [...]
It’s Health Care Tuesday over at my health care blog, Simply stated health care. This week we attempt to review the “final rule” for health reform’s Summary of Benefits Coverage (SBC) requirements. Here is a sneak peek. ================ Summary of Benefits Reprieve Brings Summer Heat for Employers It was supposed to make things simple. Health [...]
I confess – Lori Widmer is an online writing buddy. That is the extent of my affiliation to Lori’s new e-book, Marketing 365: Daily Strategies for Entrepreneurs and Small Business. Well that, and the fact that I bought it as soon as it hit the virtual bookstore. Lori is a freelance writer who offers business writing [...]
