Why Stupid Marketing Deserves No Response

Do you wonder what Emily Post would think of today’s social media world? Do you know who Emily Post is? The Emily Post Institute offers the simplest answer – “…her name is synonymous with manners and etiquette.” The Institute is a fifth...

Does Your Elevator Pitch Take You to the Top?

In this AI era, do you still need an elevator pitch? Picture this. You bump into the CEO of a company you have targeted forever. The CEO asks that simple yet oh-so-complex question. What do you do? You have mere seconds to impress the CEO with your response. Daunting,...

Customer Service Examples to Make You Weep

Customer service is exhausting. We blog about it, rant about it, and take pot shots at the excuses. But a recent good experience brought me back to the topic. Unfortunately, the good experience arrived on the heels of some really bad experiences. So, I’ll share...

3 Simple Tricks for Moving Posts to New Site

Don’t you wish there was a magic button for moving posts from an old website to a new one? In this era of artificial intelligence (AI), there may be one, but I haven’t found it. But I did find the next best thing for me. So, I thought I’d share 3...

5 Contact Us Practices You Need to Stop

Sharlene had a problem with a recent purchase. So, she visited the product’s website. After reading page after page and slogging through Frequently Asked Questions, she still did not have an answer. Sharlene decided to contact the company directly. And that’s where...

How to Spot Meaningless (or Mean) Validation

Validation is like a hug to our soul. It signals we’ve been heard and we matter. But like anything worth pursuing, too much of a good thing turns that healing hug into a death grip. Some validation is meaningless. And other alleged validation is just plain mean –...

New Year Rant on Terrible Marketing Trends

Before January slipped out the door, Hannah felt the slap of one of the terrible marketing trends. Or at least it seemed like a trend to her. She just accepted an invitation to connect from someone on LinkedIn. She barely clicked enter when – BAM – the...

How AI Lost to the Superior Human Touch

Can you believe the explosion of Artificial Intelligence (AI) tools? To think a few years ago we thought of AI as a distant dream or the topic of the latest sci-fi novel. And look at AI now. By 2025, projections are the AI software market will reach $126 billion in...

Is Your Business and Life Glass Half Full?

Pollyanna handed a glass half full of water to Michael. “Let me know if you’d like more,” she smiled. “Well, when I asked for a glass of water, I didn’t expect one that was half empty,” Michael groused. So, is the glass half full or half empty? How you see it says a...

5 Questions Customers Ask That You Need to Answer

Jenna had an idea. She was sure she had discovered the solution to an annoying problem. Jenna decided to share her idea. She created a landing page so visitors could download information that outlined her idea. Despite marketing on several social media platforms, the...