Perhaps it’s semantics. The way we define customers differs for some. In the post, Your Best Bang for Your Marketing Collateral, one reader had a different view of the recommendation, Understand your customers. The reader reacted to the use of the word “customers” She felt a customer needed relationship building – not promotion She [...]

So many choices – so little time – and maybe even less money. When it comes to choosing the right marketing collateral, how do you choose the best bang for your buck? Consider your objective Know your budget Understand your customers If you want more hits than misses, choose your marketing collateral wisely. So Many Weapons [...]

  Have you seen the History channel’s series, Ice Road Truckers? I didn’t know what it was until a client mentioned it. Ice Road Truckers is a TV series about the perils of big-rig truckers who haul loads across dangerous frozen lakes and rivers of Canada and Alaska. It’s a wild ride. In the strange [...]

  Maybe you have been writing a long time. Or perhaps writing is not your thing. Whatever the reason, it is easy for your business writing to get stale – or the dreaded B word – boring. It happens to the best of us. Here is a trick I use to jumpstart my business writing. [...]

  Hello – this is your conscience speaking. You know March just ended It’s the end of the 1st quarter If you ignore it, maybe it will go away Is that your approach to taking a pulse on your business? Put away your excuses. If nothing else, at least think about what happened during the first [...]