by Cathy Miller | Apr 9, 2018
Do your customers have certain business communication triggers that flip their switch? Words that inflame? Attitudes they hate? Distractions that unhinge? You hope your communication produces a positive response. But what if it doesn’t? Do you know what turned...
by Cathy Miller | Feb 19, 2018
You know you need a break from social media when even your digital device is yawning. You honestly don’t know how some people do it. They post constantly You see them everywhere They live and breathe social media Reminds you of The Stepford Wives – a bit...
by Cathy Miller | Jan 22, 2018
John is one of my favorite clients. Passionate about his work Still going strong in his 70s But best of all – John is a walking sound bite. Someone like John is every business writer’s dream. When he speaks, you can almost see the quotation marks around one of...
by Cathy Miller | Jan 9, 2018
Did you notice SlideShare removed a certain feature from its platform? Or were you like me and caught napping while the feature went poof? Your awareness may depend on what kind of SlideShare user you are. Power user with lots and lots of uploads (lots is a technical...
by Cathy Miller | Dec 4, 2017
Is your Inbox groaning with seasonal sales pitches? Black Friday. Cyber Monday. Sale – sale – sale. This time of year brings one last push for most businesses. While you’re wading through the offers or making a few of your own, think about the past year. Take...
by Cathy Miller | Oct 31, 2017
What does a video tip have to do with Halloween? For some blog owners, it could be a shared fear. Fear of the unknown (why do they open that door?) The fright of uncharted territory Or the fear of missing out Since I first posted this video on October 31, 2011, not...
by Cathy Miller | Sep 25, 2017
Don’t you love when a blog post or how-to article shares examples of key points? Anyone can slap up a bunch of rules. But, how do they work? It’s like trying on a new jacket. Does it fit? Is it your style? Good business writing examples tailor better business...
by Cathy Miller | Jul 26, 2017
I bet you know this. You heard or read it a million times. Slide presentations stuffed with bullet points and text bore the heck out of your audience. You may have been one of the bored audience members – multiple times. But how many of you, despite your experience,...
by Cathy Miller | Jun 26, 2017
Have you seen the commercials about a mom’s over-protective nature toward her first child? By the second child, Mom relaxed the tight reins. When it comes to your business, do you feel like the first-child mom? The business is your baby You’ve nurtured its...
by Cathy Miller | Jun 14, 2017
Are you on the fence about outsourcing your business writing? Is your business too small to afford professional business writing? Are you large enough to have your own communications department? If so, how does outsourcing your business writing make sense? Bottom...
