The 70s produced great entertainment that lives on today. Before you think that’s just the biased opinion from your resident baby boomer, consider the following. The Rolling Stones, the Eagles and too many to list The Godfather, Taxi Driver, The Exorcist The Colombo TV series You don’t know Colombo? Lieutenant Colombo was played by Peter [...]
It has been major catch-up time since my return from the 3-Day Walk for the Cure. And speaking of catch-up (always with the clever segue), here are the posts for this Friday Lite review – just in case you missed them. Fear Tactic Headlines That Have You Clicking Delete There are all kinds of formulas [...]
It’s hard to believe that another year is coming to an end. For most businesses, it’s a time for reflection. How did your business do this year? What goals do you have for next year? Now is a perfect time to work on your business communication plan. Over the next few weeks, we will take a [...]
This Health Care Tuesday post at my health care blog, Simply stated health care, reviews a report with not so surprising results. The report looks at what the sponsor calls the mobile workforce and reviews their technology usage. Here’s a sneak peek. ================ Mobile Workforce’s Ringing in Ears is 24/7 Forget sugarplums, today’s mobile workforce [...]
Every good business writer understands the value of a good headline. There are blog posts, books and course content all dealing with the attention-grabbing headline. One tactic for expressing urgency and offering help is the use of fear. You tap into the readers’ fear You draw them in with a shared worry or problem You touch [...]
I cannot believe it is finally here – my 8th 3-Day, 60 Mile Walk for the Cure. This Friday Lite brings Day 1 of walking 60 miles in 3 days in beautiful San Diego to find a cure for breast cancer and all cancer. Thank you to some terrific writers for their guest posts this [...]
I am thrilled to have Nicky Parry back for another guest post while I am out walking 60 miles to stomp out breast cancer. White papers are an anchor of my business writing services and those for the healthcare industry have unique characteristics, particularly in the medical industry. That’s a specialty of Nicky’s so I asked [...]
Do you wish you could write a book for your industry? You’re an expert in your field It would be good for business But, you simply do not have the time Another option for you is hiring a ghostwriter. While I am away stomping out breast cancer at the 3-Day, 60 Mile Walk for the [...]
