Why Stupid Marketing Deserves No Response

Do you wonder what Emily Post would think of today’s social media world? Do you know who Emily Post is? The Emily Post Institute offers the simplest answer – “…her name is synonymous with manners and etiquette.” The Institute is a fifth...

Does Your Elevator Pitch Take You to the Top?

In this AI era, do you still need an elevator pitch? Picture this. You bump into the CEO of a company you have targeted forever. The CEO asks that simple yet oh-so-complex question. What do you do? You have mere seconds to impress the CEO with your response. Daunting,...

Customer Service Examples to Make You Weep

Customer service is exhausting. We blog about it, rant about it, and take pot shots at the excuses. But a recent good experience brought me back to the topic. Unfortunately, the good experience arrived on the heels of some really bad experiences. So, I’ll share...

3 Simple Tricks for Moving Posts to New Site

Don’t you wish there was a magic button for moving posts from an old website to a new one? In this era of artificial intelligence (AI), there may be one, but I haven’t found it. But I did find the next best thing for me. So, I thought I’d share 3...

5 Contact Us Practices You Need to Stop

Sharlene had a problem with a recent purchase. So, she visited the product’s website. After reading page after page and slogging through Frequently Asked Questions, she still did not have an answer. Sharlene decided to contact the company directly. And that’s where...

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