We have such a need for validation

  • Like in Facebook
  • +1 in Google+
  • +K in Klout

Given the choice between a slew of Likes or being heard, which would you choose?

What does being heard really mean?

Being Heard

One of Oprah’s favorite teachings is that we all have a fundamental need to be heard.

  • It tells us and others that we matter
  • It validates us

When you acknowledge and share that need, your words take on new meaning and depth.

Here’s how.

#1 – Being heard is understanding.

There are several ways we acknowledge what someone wrote.

  • Through comments
  • Through feedback
  • Through sharing

Acknowledgement means we understand that what was written means something to that person.

We don’t have to agree with the person, but we value the writing enough to give back a piece of ourselves.

#2 – Being heard is listening.

Greek philosopher, Epictetus, offered this great line –

“We have two ears and one mouth so we can listen twice as much as we speak.”

I like to believe that it also reminds us that listening is a two-way process.

If you listen to your customers, they will listen to you.

So, if you want to be heard, write with your ears and show your customers you are listening.

#3 – Being heard is the highest form of validation.

We live in a noisy, audio-visual world. Words fly at us from all directions.

Is it any surprise we wonder if anyone is listening? How will they hear us over all the noise?

  • Write with passion
  • Write about what you believe
  • Ask how you can help

When you receive a response, it means someone stepped away from the noise and connected with you.

  • And isn’t that what the game is all about?
  • I’ll take that over 1,000 Likes any day

How do you make your writing heard?

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