The lack of ideas for posts is a common dilemma for bloggers. Apparently, they are not alone.

In our noisy, social media, hi-tech world, we are buried in all forms of communication. But, have we run out of ideas? Allow me to offer some evidence that it may be true.

The 6:00 News

At the risk of sounding old, I would like to know when we changed the concept of news.

A recent story on the 6:00 news was about a model who has a secret – she is a closet singer. Now, there’s breaking news for you. There wasn’t one more newsworthy idea out there?

The Wide World of Sports

The world of sports has grown to where one network’s coverage was not enough. In fact, a whole dynasty, ESPN, developed as a result.

So, I ask you, if there is a need for so much sports coverage, why did SportsCenter show us Brickyard 400 winner, Jamie McMurray, kissing the bricks 5 times in 40 minutes? Surely, the producers could come up with one more idea for the hour-long show.

In case you missed it here it is – again!

TV Shows

It happens in movies. A movie is a blockbuster and before the popcorn stops popping, a sequel is in the works.

With the exception of a few (a.k.a., the Rocky Series), a sequel might be a welcomed idea. In TV land, a sequel turns into a spin-off or a new variation on an old theme. Just how much variety is there?

Someone had an idea where you put 12 or so contestants together and present them with challenges week after week. One by one, a contestant is eliminated, until one winner is left standing. Sound familiar?

The Verdict

Have we really run out of ideas? If so, how can we succeed with such a limited number of ideas?

The theme of this blog is Keep it simple, clear & uniquely yours. It is certainly simple, and probably clear, when we use the same idea for a post, a TV show, or some other form of communication. Making it uniquely yours is what makes it work – or not.

Maybe new ideas are overrated. What do you think?

Need help delivering your idea? Contact me and I’ll keep it simple, clear & uniquely yours.

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