Write With Your Ears

No, this is not another stupid human trick. In a world brimming with experts, customers want their voices heard. True experts share a passion for their work. That passion drives much of their success. In their quest to find the perfect solution, experts sometime forget to listen to their customers. A key to success in business writing [...]

Health Care Tuesday

I spent over 30 years specializing in the health care industry – primarily employee benefits, wellness and health care. It’s difficult to put all that time behind you. Some of you know that I have a second blog devoted to health care issues. Topics cover wellness, health insurance, health legislation and, of course, we cannot ignore [...]

Bad Habits: The Danger of Social Media

Successful business people know it’s all about relationships. Through effective marketing, businesses build trust – the foundation for developing strong business relationships. That is a positive impact of social media. In a Social Media Marketing Report released in 2009, results showed 88% of the surveyed marketers were using social media to market their business. Social media [...]

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1 Reason Number Headings Get Old

Is it just me or are you getting a bit tired of all the “number” headlines? 12 Steps to Better Health 7 Tips on Social Media Top 10 Sales Techniques Don’t get me wrong. They have their place. I am all for simple and clear writing I use numbered lists all the time But is there no [...]

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